Calling all massage therapists, Reiki practitioners and reflexologists!
This is the only book that brings the two topics of holistic healing and business together, using the human body as a metaphor. Love, Light, and Business is geared specifically for holistic healing practitioners who want to learn how to run a successful business. Whether you want to work on the legal (skeletal), financial (cardiovascular), or marketing (reproductive) aspects of your practice, this book offers dozens of practical strategies.
The interactive workshop format guides you step-by-step to discover
• your hidden strengths;
• what to do yourself and what to delegate;
• how to communicate your practice’s unique focus;
• the best business structure for you;
• how to attract and retain clients;
• where to locate your office and how to set it up;
• how to hire and manage employees;
• simple solutions for bookkeeping and office management.
Have you found business tough to learn? This groundbreaking book is your solution!
Shaping Your Business Focus
The ways you do business and the ways you offer healing are unique. Your personality, talents, training, goals, and business location combine to create an energy found nowhere else. In this chapter, you’ll learn how to identify what makes you unique, and communicate that effectively. Accurate marketing communication, aimed at the right people, is the way to begin developing a clientele. The following guidelines will help you determine what type of business setup and legal structure are best for you. You’ll design your Mission Statement, Tag Line, Unique Selling Proposition, and a streamlined Business Plan. When you have finished this chapter’s processes, you’ll feel clear about what you have to offer and how to present it. You’ll also see how your business’ systems are similar to your body’s systems.
Bonnie Willow, Transformative Healing Teacher, Reiki Master and InterFaith Minister, has been an energy healer for over 30 years. Her powerful technique, called Transformative Healing, is especially helpful with post traumatic stress disorder.
For well over a decade she has run a successful business that reflects her beliefs in holistic healing. Through The School of Peace, her workshops cover topics such as Holistic Business, Spiritual Energy Healing, Working with the Intelligence in Nature and Creating a Higher Future. Her teaching style is fun, experiential and accessible. She offers Liquid Light Healing Meditations via teleconference, and Interfaith Peace Ministry courses via Skype.
Bonnie has a degree in Visual Communications from the Maryland College of Art & Design. For seven years she owned and ran an award-winning gallery in Colorado. She has served on the Board of Directors of the School of Inner Health and the Colorado EcoSpiritual Center, where she was Associate Minister. She is a co-founder of the nonprofit educational organization Pikes Peak Permaculture, in Colorado, and is the founder and Director of School of Peace, located in Asheville, North Carolina, where she lives at the edge of a forest with her husband and dogs and cats.
"What a helpful book! I highly recommend it for any type of holistic health professionals, whether or not they've started up their business. Love, Light & Business is guide that helped me get new ideas and figure out easier ways to run my energy healing practice more productively. The marketing chapter is the one I've referred to most often. I found it to be rich with applicable advice and practical ideas. The author uniquely captures the essence of healing while providing keys to forming a practice. My own advice: Don't start your business without first reading this book!"
This book is fabulous, I love it. It's so well crafted, and it's beautiful. The book provides an accessible way to make your expertise available to others. I'm a psychotherapist, but all the principles, systems and ways of thinking translate... whether one is a healer, a psychotherapist or a private entrepreneur. It has so many points about how to develop a private practice, that I plan to implement.
It's about time someone wrote a book like this. Lots of people have something good to offer their community, but need help with the business end of things. The chapters cover absolutely everything, and it's all easy to follow. Almost everyone I know needs to read this book.
Bonnie writes a very clear and uplifting book for holistic practitioners to have a successful business practice. She covers all the important areas from marketing, attunement to clients, and taking care of oneself as well.
Loved this book, am still working on my notebook work and upgrading my business vision and such. Good work... good book! Have already bought two other copies for my healin' friends! An excellent book to bring deeper understanding to business and how it can work!
"I have really been enjoying your book Bonnie! It has given me some great tips on running the garden biz. It has also inspired me on how to get the healing practice off the ground! Thanks for the insights and the easy to follow format. I have a friend or two that I'd like to gift a copy to for their practices! :) "
Who says that business is business and your personal journey is separate? Not Bonnie Willow!In this wonderful guide to setting up your own business, Ms. Willow gives fresh guidelines for the newbie and the old pro alike. In true teaching fashion, the reader is guided from the basics to the icing on the cake of a successful enterprise. Bonnie knows what many don't know; your business is intertwined with your personal development and growth. To that end, the reader is enticed with exercises in self-discovery (Self-Assessment Questionnaire) and given many many practical tools (Treatment Consent Forms, S.O.A.P Note format and business promotion guidelines,for example.) This book should be a part of every holistic training program and on the shelf of every holistic practitioner!
Marcia Beachy, MS, LPC
This book came to me at that most perfect time...imagine that! and was truly a foundation for setting up my business of Personal Training and Nutritional Therapy at Healthydetermination.com. Between having my amazing computer savvy husband and Bonnie's heart centered book, my gratitude to these helpers is endless!!