The Money Nerve
The Money Nerve
Navigating the Emotions of Money
Perfect Bound Softcover
Print Type:

Feeling financially tapped,
emotionally trapped?
Do you feel the heat rise in you every time you pay bills or feel the aggravation of watching a loved one waste money? Is your money nerve being pinched? This book is at the nexus of your heart and your wallet, helping you navigate your emotional response to money. This dynamic approach to personal finances helps you:

replace outdated belief systems related to money
overcome fears around money
have a healthy relationship with money
create honest budgets

With compelling personal narrative, Bob Wheeler identifies the struggles within financial histories that bind us to the past, and breaks open new possibilities, creating new roadmaps for the future. The Money Nerve sets you on a path to financial freedom.


Wouldn't it be nice to worry less about money and focus more on financial freedom? A healthy relationship with money is freedom. It's time to become aware of your personal decision-making process in order to create the new financial you.

How emotions underpin our relationship with money and how that relationship in turn affects all aspects of our lives is the basis of this book. Each of us has a “Money Nerve” – this book will help you see how your Money Nerve affects your financial decision-making.

Reconciling your relationship with money allows you to make wiser choices throughout your life. While you reconcile your relationship with money, you may also discover unexpected benefits in other aspects of your life. (page 8)


Through personal experience and over 25 years of client interactions, I have become acutely aware of people’s Money Nerves. I have seen how a lack of awareness of the emotions that trigger the Money Nerve has wreaked havoc on my clients. Time and time again, I would get to a point where I felt I was suggesting a simple, numbers-based decision, and my clients’ emotions would surface and taken them in a completely different direction.

Herein lies a dilemma. Our financial reality is more than just dollars and cents. We are sentient beings governed by a combination of emotions and facts. As is true with all types of emotions, our Money Nerve, when pinched, can also get the best of us. There is no one answer to this dilemma. Emotions are fluid and change over time.

The first day on a new job is an example. You are nervous and worry that you might make a mistake. Three years down the line you can do your work in your sleep. The things that were important to you when you started the job are not as important now, because you have a new set of tools and more information. Your job now is to be aware, as much as possible, of the emotions that rise up when you deal with your finances, and to direct your choices with intention. (pages 44-45)

Bob Wheeler is a CPA with over twenty-five years of experience. His world travels led him to all points on the globe, especially those at high altitudes. He has climbed Mt. Kilimanjaro in Africa and arrived at the Base Camp Everest in Nepal, as well as several smaller mountains in between. With warmth and humor, his experiences on the road, in the office, or in a Grecian marathon feed his wit as a standup comic.
Bob grew up in Clarksville, Tennessee, and graduated from Rhodes College. He now lives in Santa Monica, California, where he owns an accounting firm and serves as the CFO of The Comedy Store.


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Perfect Bound Softcover  (USD)
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