Nearly half a billion smartphones were sold worldwide in 2011 alone. 67 million iPads were purchased in its first two years in the market; that’s the largest product launch in history. A platform shift took place in 2011—for the first time, sales of smartphones and tablets eclipsed desktop and notebook sales. For the first time since the launch of cell phones, people are spending more time on mobile devices—and using mobile apps—than the desktop platform browsers. People are on the go, and they need technology that keeps up with them.
I decided to write this book because I have encountered many businesspeople who lack the knowledge and confidence to join the mobile app revolution. In these pages, you’ll find a wealth of information and step-by-step guidance to move you toward the essential launch of your business’s mobile app. I’ve also extended the value you will receive here by providing four additional bonuses on my website, www.thebookonmobileapps.com.
“The Book on Mobile Apps lives up to its name. It truly is the ultimate guide for small businesses. Cheryl Paulsen delivers creative thinking, proven strategies, and vast knowledge about the value of mobile apps for small businesses. Her book is timely, informative, and a must-read for any entrepreneur today.”
—Raymond Aaron, author of Double Your Income Doing What You Love

Nearly half a billion smartphones were sold worldwide in 2011 alone. 67 million iPads were purchased in its first two years in the market; that’s the largest product launch in history. A platform shift took place in 2011—for the first time, sales of smartphones and tablets eclipsed desktop and notebook sales. For the first time since the launch of cell phones, people are spending more time on mobile devices—and using mobile apps—than the desktop platform browsers. People are on the go, and they need technology that keeps up with them.
I decided to write this book because I have encountered many businesspeople who lack the knowledge and confidence to join the mobile app revolution. In these pages, you’ll find a wealth of information and step-by-step guidance to move you toward the essential launch of your business’s mobile app. I’ve also extended the value you will receive here by providing four additional bonuses on my website, www.thebookonmobileapps.com.
“The Book on Mobile Apps lives up to its name. It truly is the ultimate guide for small businesses. Cheryl Paulsen delivers creative thinking, proven strategies, and vast knowledge about the value of mobile apps for small businesses. Her book is timely, informative, and a must-read for any entrepreneur today.”
—Raymond Aaron, author of Double Your Income Doing What You Love

More than a pretty face designed to identify a product, a logo combines powerful elements super boosted with sophisticated branding techniques. Logos spark our purchasing choice and can affect our wellbeing.

Lovingly detailed, researched and honed to deliver a specific intention, a logo contains a unique dynamic that sidesteps our conscious mind. We might not know why we prefer one product over another but the logo, designed to connect the heart of the brand to our own hearts, plays a vital part in our decision to buy.

The power of symbols to sway us has been recognised throughout history. Found in caves and in Egyptian temples they are attributed with the strength to foretell and create the future, connect us with the divine and evoke emotions, from horror to ecstasy, at a glance.  The new symbols we imbue with these awesome powers are our favourite brand logos.

• Discover the unconscious effect of these modern symbols that thrust our most successful global corporations into the limelight and our lives.

• Learn to make informed choices about brands.

• Find out how a logo reflects the state of the brand and holds it to account.

More than a pretty face designed to identify a product, a logo combines powerful elements super boosted with sophisticated branding techniques. Logos spark our purchasing choice and can affect our wellbeing.

Lovingly detailed, researched and honed to deliver a specific intention, a logo contains a unique dynamic that sidesteps our conscious mind. We might not know why we prefer one product over another but the logo, designed to connect the heart of the brand to our own hearts, plays a vital part in our decision to buy.

The power of symbols to sway us has been recognised throughout history. Found in caves and in Egyptian temples they are attributed with the strength to foretell and create the future, connect us with the divine and evoke emotions, from horror to ecstasy, at a glance.  The new symbols we imbue with these awesome powers are our favourite brand logos.

• Discover the unconscious effect of these modern symbols that thrust our most successful global corporations into the limelight and our lives.

• Learn to make informed choices about brands.

• Find out how a logo reflects the state of the brand and holds it to account.